The Ole Factory is a reimaging of the poem "In McPhearson County" by Jesse Nathan. A pool of collaborators were brought together to fill vials with scents/scented objects that reflected elements of the poem. The installation was on display in October, 2010, at a ‘Lectric Collective Ekphrastic! event. Users were encouraged to interact with the installation, by listening to an audio recording of the poem and smelling the corresponding vials.